How Often to Launch Your Course

Uncategorized Oct 10, 2025

How Often Should You Launch Your Course?

One of the most common questions I hear from course creators is can you help me with cash flow projections? But what they really want to know is a combination of… “How often should I launch my course?”

“Can I afford this mastermind?”

“Can I afford to hire this person?”

And while there’s no one-size-fits-all answer, the real key lies in your numbers—specifically your burn rate and how long the cash from your last launch will realistically last.

Step 1: Know Your Burn Rate

Your burn rate is simply how much money you spend each month to keep your business running. It includes:

Team and contractor expenses
Software subscriptions
Marketing and advertising
Your own paycheck
Any business debt you’re paying down

👉 Example: If your monthly expenses total $8,000, that’s your burn rate.

Step 2: Figure Out Your Runway

Your runway is how long your cash from the last launch will last before you need to launch again.

👉 Example:

Launch brings in $50,000
Burn rate is $8,000/month
$50,000 ÷ $8,000 = about 6 months of runway

That means you need either another launch, evergreen sales, or new revenue streams coming in by month 6—or you’ll run out of cash.

My coach James Wedmore always says you need to have some sort of revenue generating activity each quarter — whether it be affiliate launching, doing some 1:1 coaching, or launching another offer or your signature offer again.

Step 3: Numbers You Need to Track

To make smart decisions about launch frequency, you’ll need:

Revenue per launch (how much cash came in)
Expenses associated with that launch (if they aren’t regular recurring monthly expenses — we don’t want to forget about these!
Monthly expenses (burn rate)
Runway (how many months you’re covered)
Profit margins (are you actually making money, or just covering costs?)
- Profit by launch
- Profit per month

These are the numbers that give you clarity on whether you can launch twice a year, quarterly, or shift into evergreen sales.

Step 4: Why Bookkeeping Matters

You can’t calculate burn rate or runway if you don’t have accurate, up-to-date financials. That’s where good bookkeeping comes in.

When your books are clean and current, you can pull your P&L and see your true expenses.
When you keep your business and personal finances separate, you avoid muddy waters that make it impossible to know what your real burn rate is or how much you can pay yourself.
With clear financial reports, you can make confident decisions about when to launch (and whether your launch revenue is actually enough to sustain you).

Your Launch Schedule

Your launch schedule should never be solely based on industry trends, intuition or guesswork. It should be based on your numbers (+ those things).

If you know your burn rate and your runway, you can decide whether launching once or twice a year is enough—or whether you need additional offers, evergreen funnels, or a membership model to smooth out your cash flow.

And it all starts with having clean books, separate finances, and accurate reporting. Because once you understand your numbers, you can grow your numbers—and that’s when your course business really takes off.

Ready to take things to the next level? Get on our interest list to become a client or join our DIYBooks Membership for accountability & guidance on managing your numbers.

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