When we work together, this is what you get:
We stay on top of your records so that each month when we meet you have a clear picture of where you stand and where you're headed. And we make sure you know what it all means.
We break down the important numbers with you after your launches. You'll also get the standard reporting package each month: Profit & Loss, Statement of Cash Flows, and a Balance Sheet.
You know how important tracking your financial performance is, but you've got a lot on your plate, building an online empire! We'll set you up with the tools and process to ensure audit-proof books.
Not a reader? Get all the info you need from this video!
"Serena has been, without exaggeration, our professional savior. Over the past year, she's helped us with accounting, filing, amendments, strategy, and... at times... emotional support. Her customer service, emotional intelligence, and business expertise is unmatched. Ultimately, the most important characteristic to consider when working with a consultant is trust. As consultants ourselves, we pride ourselves on creating trusting relationships with our own clients. However, after working with Serena, I dare say that we have a thing or two left to learn. We look forward to continuing to grow our business and are excited for Serena to be a part of that journey!"
"I'm very happy to have Serena and her team in my corner. They help me to manage my finances & keep my business healthy. I love the advice and tools she brings. Highly recommend her to anyone who is serious about their business's financial health."
"Seeing the information [in the monthly video] is so helpful!"
Here's an example of the packages we offer. If you come from a system other than Xero (or need books setup), we'll migrate you for free (a $3k service)--because the tools matter!
Everything in VIP
Annual Budget (Profit Plan)
Monthly budget-to-actual reports
Quarterly Strategic Planning
The Launch Scorecard
Everything in Advanced
Unlimited Bank Accounts
Digital Goods Sales Tax Threshold Monitoring
45-Minute Monthly Meeting with your Account Manager
Xero + Hubdoc Included
Unlimited Bank Accounts
Monthly Debriefs (Reports)
5 Minute Financial Overview Video
We believe in efficiency & systems, so we're passionate about setting all of our clients up on Xero (for bookkeeping) and Hubdoc (for collecting paperwork). This setup or migration from another system is included in our onboarding, as is the subscription fee as long as you work with us. If we part ways, we'll transfer ownership of it all to you.
This includes maintenance of bank feeds, matching & recording transactions, asking you for receipts and invoice to support your expenses (hello, audit-proof books!), and making sure your data is reliable. We don't pay your bills or ask your customers for payments. That's on you, my dear.
We don't believe in setting a limit on your transaction volume because we course creators may have large fluctuations when launching. We will, however, revisit our pricing every 6 months to make sure the value we provide is in line with your needs as you grow.
We fully support our clients who manage their finances with the Profit First™ Method, which means we know you might have at least 5 bank accounts. It's all good. We also have bank relationships for those who want to use this method, and we're Certified Profit First Professionals!
We don't ever want you to feel like you can't reach out if you have a question or need to bounce ideas. All communication is included, but if we have to do ad hoc (extra) analysis or research to give you solid advice, that'll be billed separately.
This includes monthly financial reports, a visual dashboard of key metrics, & a 5 minute loom video explaining your performance & financial health. 'Cause the magic is in the debrief.
As a course creator or coach who sells PDFs, Ebooks, Video Courses and the like, you may be required to collect & remit sales tax in certain jurisdictions (US and Globally). We'll make sure you're compliant and monitor the thresholds. This also applies to any other physical product you might decide to sell.
Tracking metrics each launch is important, so we set you up with a tool called The Launch Scorecard so you know where you should focus on improving with each launch.
If we're your Outsourced CFO, we will include a monthly budget-to-actual comparison for you so you can see exactly how you're tracking against your Profit Plan each month so we can course correct.
If you don't know where your cash is going each month, we can help you create a forecast/plan and stay on track. We'll also consult with you on where you can improve pricing and expense management to hit your targets.
You have a grand vision for your company, and we'll help you hash that out and track against milestones we set to get you there. A roadmap, if you will.
We will evaluate the systems you use in your business to make sure you're getting the most out of them and everything is connected. If you have an OBM we can work with them to make sure your systems are in alignment with your strategic plan.
If you have a dream, you need a team. We'll help you make sure you know your options for keeping team motivated (benefits) and help you figure out when you should hire. We'll also make sure you have an HR Resource when you need it. We partner with Gusto on this, but we're with you every step of the way.
Download your free KPI Guide and get CEO tips & tax deadlines straight to your inbox!