Work with us

Meet the team behind of course bookkeeping!

Serena Shoup, CPA | Founder | CEO


Serena started the company as a solo-preneur helping small businesses with their bookkeeping and accounting in 2017, after leaving her corporate controller position to stay home with her kids. 

She quickly discovered how much she enjoyed empowering business owners to understand their numbers and make better decisions with the information and systems she helped them set up. 

Today, of course bookkeeping focuses on helping online entrepreneurs (specifically course creators and service providers), and there's a whole team of us doing it.

Serena enjoys hiking the mountains near her home in Arizona, with her 3 kids, partner, and chocolate lab.

Keri Pelphrey, Client Manager

Keri is our Client Manager but also assists the bookkeeping team with staying on track and offering support where needed.

She's a mom of 2, residing in Arizona. She enjoys a good book, crocheting, and hot air ballooning!

When you become a client, you'll most likely be working directly with Keri.

Tia Taylor, Bookkeeper & Graphic Designer

Tia is a multi-talented mom of two, hailing from Washington State.

She enjoys puzzles (like any good bookkeeper) and is quite crafty! 

She's our resident graphic & web designer AND bookkeeper, making sure all the pieces fit together beautifully.

You can also reach her at

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