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For Course Creators & Coaches




Bookkeeping & Accounting designed just for Course Creators & Online Business Experts.

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Our Promise

When we work together, this is what you get:

Visibility into your numbers

We stay on top of your records so that each month when we meet you have a clear picture of where you stand and where you're headed. And we make sure you know what it all means.

Launch Debriefs & Monthly Reports

We break down the important numbers with you after your launches. You'll also get the standard reporting package each month: Profit & Loss, Statement of Cash Flows, and a Balance Sheet.

Audit Proof Books

You know how important tracking your financial performance is, but you've got a lot on your plate, building an online empire! We'll set you up with the tools and process to ensure audit-proof books.

We believe that when women understand their numbers,

they can grow their numbers and have massive impact.

Our Services

Each business is unique so pricing varies. These are some of the services we offer:

Monthly Bookkeeping

Xero Setup & Migrations

Profit First &
Strategic Planning

Who we are

Not a reader? Get all the info you need from this video!


Ready to get to your next level? Schedule your complimentary discovery call below!


"Serena has been, without exaggeration, our professional savior. Over the past year, she's helped us with accounting, filing, amendments, strategy, and... at times... emotional support. Her customer service, emotional intelligence, and business expertise is unmatched. Ultimately, the most important characteristic to consider when working with a consultant is trust. As consultants ourselves, we pride ourselves on creating trusting relationships with our own clients. However, after working with Serena, I dare say that we have a thing or two left to learn. We look forward to continuing to grow our business and are excited for Serena to be a part of that journey!"

Dee Burns
Leaderful, LLC

Become our next client (and friend!)

We want to make sure we're a good match, so we ask you to fill out a questionnaire & book a discovery call.

Service Options (Pricing Varies)

Here's an example of the packages we offer. If you come from a system other than Xero (or need books setup), we'll migrate you for free (a $3k service)--because the tools matter!

Outsourced CFO



Everything in VIP

Profit Consulting

Quarterly Strategic Planning

App Consulting

The Launch Scorecard

People Advisory

Learn More




Everything in Advanced

Bi-Weekly Recordkeeping

Unlimited Transactions

Unlimited Bank Accounts

Digital Goods Sales Tax Threshold Monitoring

The Launch Scorecard

Learn More




Xero + Hubdoc Included

Monthly Recordkeeping

Unlimited Transactions

Unlimited Bank Accounts

Unlimited Communication

Monthly Debriefs

Learn More

Here's a breakdown of what each service entails:

We believe in efficiency & systems, so we're passionate about setting all of our clients up on Xero (for bookkeeping) and Hubdoc (for collecting paperwork). This setup or migration from another system is included in our onboarding, as is the subscription fee as long as you work with us. If we part ways, we'll transfer ownership of it all to you.

This includes monthly maintenance of bank feeds, matching & recording transactions, asking you for receipts and invoice to support your expenses (hello, audit-proof books!), and making sure your data is reliable. We don't pay your bills or ask your customers for payments. That's on you, my dear. 

We don't believe in setting a limit on your transaction volume because we course creators may have large fluctuations when launching. We will, however, revisit our pricing every 6 months to make sure the value we provide is in line with your needs as you grow.

We fully support our clients who manage their finances with the Profit First™ Method, which means we know you might have at least 5 bank accounts. It's all good. We also have bank relationships for those who want to use this method, and we're Certified Profit First Professionals!

We don't ever want you to feel like you can't reach out if you have a question or need to bounce ideas. All communication is included, but if we have to do ad hoc (extra) analysis or research to give you solid advice, that'll be billed separately.

This includes monthly financial reports, a visual dashboard of key metrics, & a meeting to discuss. 'Cause the magic is in the debrief.

As a course creator or coach who sells PDFs, Ebooks, Video Courses and the like, you may be required to collect & remit sales tax in certain jurisdictions (US and Globally). We'll make sure you're compliant and monitor the thresholds. This also applies to any other physical product you might decide to sell.

Tracking metrics each launch is important, so we set you up with a tool called The Launch Scorecard so you know where you should focus on improving with each launch.

If you follow the Profit First™ Method, we'll perform an instant assessment each Quarter and help you adjust your Allocation percentages. We'll also consult you on where you can improve pricing and expense management to hit those targets.

You have a grand vision for your company, and we'll help you hash that out and track against milestones we set to get you there. A roadmap, if you will. 

We will evaluate the systems you use in your business to make sure you're getting the most out of them and everything is connected. If you have an OBM we can work with them to make sure your systems are in alignment with your strategic plan.

If you have a dream, you need a team. We'll help you make sure you know your options for keeping team motivated (benefits) and help you figure out when you should hire. We'll also make sure you have an HR Resource when you need it. We partner with Gusto on this, but we're with you every step of the way.

Not ready to commit?

Download your free DIY Bookkeeping Guide and get bookkeeping tips & tax deadlines straight to your inbox!

We proudly hold these certifications:

Not sure what you might need?

Fill out an inquiry form & we'll be in touch shortly!


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Course Creator's KPI Cheat Sheet

Wanna see how you stack up against your industry peers? Download the Course Creator's KPI (Key Performance Indicators) Cheat Sheet!